Why work with ShuBu 

Purpose + Impact

Brands that embody purpose and impact get noticed. We work with organizations across various industries, from start-ups to big brands to niche businesses and non-profits.


ShuBu is a branding agency founded in 2019 with decades of branding experience behind us. We create brands with purpose and impact, by diving deep into a brand's meaning, market data, and customer trends.
We start with interviewing founders, stakeholders, and customers. Then, we research and listen closely to the industry. We determine what makes you stand out and your position in the market. Finally, we develop engaging messaging, stories, and visuals that represent you and what you stand for. 

The Story behind "ShuBu"

As the founder of ShuBu, my personal purpose in life is my two children. Their nicknames as babies became “Shu Shu” and “Bu Bu” organically. Therefore, the "saying" ShuBu was born. I then learned that ShuBu also originates from the Indian word meaning "my love."


I love creating brands that have purpose and impact and have proven experience at some of some pretty well-known places, such as Vail Resorts (A.K.A. the EPIC brand), STARZ (A Lionsgate Company), Regis University (a purpose-driven University), and PorchLight Real Estate Group (a billion-dollar real estate firm doing good). However, in December of 2018, I left 20 years of corporate to start my own branding agency—now ShuBu.  


Not only have I worked in the thick of marketing departments, met some famous people, and worked hard for C-level staff at big corporations, but I've also opened my own small businesses (Lake's Famous Hot Dogs and ShuBu), a non-profit (Who is may?), and experienced first-hand the struggle with telling the world about what you do and why you offer it and how hard it is to tell a story effectively.


ShuBu is a branding agency—and helping people create strong brands is my passion. Our vision is to find the good in all brands and create brands for good. 

When you choose to work with ShuBu you will get impactful results, reflecting your love, purpose, and the passion you put towards your work. We combine that with data, trends, motivations, best practices, design, and compelling messaging...so whatever you’re branding, it will embody purpose and impact.



With gratitude,

becca signature.jpg

Becca Cooper Leebove
Founder & Strategist

"The team at ShuBu loves helping our clients bring their brands to life by discovering exactly who they are and what they stand for." - Becca Cooper Leebove


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