Sun Life Health

NEW BRAND DEVELOPMENT

Brand Strategy

Messaging Strategy

Logo/Visual Identity

Website, Social Media 

Print/Video 

CATEGORIES

Healthcare

Project

Meet Sun Life Health. 

 

Formally known as Sun Life Family Healthcare Center, their resources and reputation had grown over 45+ years. However, their branding wasn't reflecting this, so ShuBu Creative was excited to step up and refresh their image within the communities they serve.

 

We shortened their name to Sun Life Health. We made their brand more engaging and inclusive, showing they have exceptional primary care, pediatrics, dentistry, OB/GYN, pharmacies, and more across 14 locations with new campuses opening soon. Most importantly, they care about their patients and are deep-rooted in the community. 

 

We also honed in their mission, vision, and values and updated their logo and visual identity to be more relevant and modern. 

The prior brand is below!