Words + Visuals + Actions = Brand Experience
While your visual identity is crucial, and we are all about it over here at Denver's branding firm ShuBu Creative, words + actions have a massive role in branding effectively.
Content drives design.
A messaging plan is an effective method for producing a brand, campaign, or product rollout. Thinking through and mapping out your content strategy first drives innovation, clarity, and robust design.
Simplification is key.
We genuinely believe that less is more when getting your message across. The more you try to explain, the harder it is to understand.
In the book "Building A Story Brand," Donald Miller says it best "when you confuse, you lose." He says, "clarify your message, so customers will listen."
Most people are not paying attention to anything longer than 90 seconds to absorb anyway. I may have already lost you about now ;)
Consistency is critical.
When you understand your message and the words you want to use as part of your brand, use them repeatedly. The consistency will start to stick and gain traction with your audience. And your message will be easier to share.
Every word matters.
Using the wrong words can be detrimental. Use strong positive sound-bytes, both verbally and in written formats.
The proof is in the pudding.
Don't forget about data. Anytime you have facts and figures to back something up, it's more credible. How many clients have you served? How many people have you helped? How long have you been around? Who has endorsed you?
One concept at a time.
Here are some pointers to keep things focused:
One idea for one slide
One clear intro brand statement on your website's homepage
One goal per campaign
One strong message in your tagline
One new concept roll-out at a time
Actions speak louder.
Now that you have the words to describe your business, it is time to make sure that your process matches up. While your promotions say one thing, are you genuinely representing that in your actions? Ensure your customer experience aligns, or you'll have angry customers and a negative brand experience overall.
Words + Visuals + Actions = Brand Experience.
At ShuBu Creative, we help businesses simplify and modernize their brands so they have purpose and impact in a competitive and oversaturated digital and real-life market. Once we develop a clear brand strategy, ShuBu creates and project manages your foundational marketing assets from inception to launch, like your website, social media platform, print materials, and PR efforts. We serve mid-sized to large companies in real estate development, higher education, technology, non-profit, professional services and more.
Visit ShuBuCreative.com to bring your ideas to life.