Project

We did a complete brand refresh for Wow, which was formerly Wow Writing Workshop. Wow solely focuses on guiding students to write effective college essays, nothing else. We wanted to update its brand to reflect its current services. We honed in the brand to focus on this one aspect. We interviewed and surveyed stakeholders to determine the ultimate value proposition—Wow is a group of experts in the college essay space, and they help students tell their stories in an effective way. The messaging focuses on empowering students to tell their stories by using Wow's proven and structured approach. Wow now has a new tagline, 'Your College Essay Experts,' a portfolio of diverse imagery representing their target audience and university vibe, a unique and elevated standout color palate, and messaging structure that has purpose and impact.