Wow—Your College Essay Experts

NEW BRAND DEVELOPMENT

Brand Strategy

Brand Messaging

Logo + Tagline

Website + Website Content

CATEGORIES

Consulting 

Higher Education

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Project

We did a complete brand refresh for Wow, formerly Wow Writing Workshop. They have been in business for more than a decade and their existing brand was extremely outdated. Plus, they were not communicating what they actually did because their offering had changed over the years dramatically. 

 

Now they have a new tagline, 'Your College Essay Experts,' a portfolio of diverse imagery representing their target audience and university vibe, a unique and elevated standout color palate, and a messaging structure with purpose and impact. 

Wow solely focuses on guiding students to write compelling college essays, nothing else. However, they were not communicating this clearly, and we wanted to update its brand to reflect its current services. So we honed in the brand to focus on this one aspect—college essay consultation for high schoolers.  

We interviewed and surveyed stakeholders to determine the ultimate value proposition—Wow is a group of experts in the college essay space, and they help students effectively tell their stories. 

 

The messaging focuses on empowering students to tell their stories using Wow's proven and structured approach. The messaging focuses on empowering students to tell their stories using Wow's proven and structured approach. 

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