Commerce City
Police Department

NEW BRAND DEVELOPMENT

Campaign Strategy 
Employment Branding

Execution & Distribution of Paid Campaign 

PR, Video, Graphic Ads, SEM

CATEGORIES

Government Agency

Project

Commerce City Police Department's (CCPD) recruitment campaign’s primary objective is to attract a diverse pool of qualified candidates who possess a mindset for positive change and seek day-to-day action in their job and opportunities for career advancement. 

CCPD aims to take a fresh approach to its recruitment of both experienced officers and new recruits to match the changing dynamics and demands of the role. The CCPD is a leader in police reform and community policing in the state of Colorado and wishes to hire a police team committed to positive change and community policing.
 

ShuBu created an employment brand to match this strategy and implemented a hiring campaign in June 2022 using a paid media strategy.

To date, results indicate that the strategic messaging and creative assets are resonating, and our media strategy is in front of the right people. With a goal of hiring 20 police officers by December 31st, CCPD has already received over 130 applications in just 2 months! The campaign focuses on diversity, women, police reform, and hiring the next generation of police for the academy as well as recruiting certified officers. 

 

Visit the landing page and view our videos here